About the studio
Independent since 2012
We make brands people remember.
A twelve-person studio for founders who want a brand that looks like nobody else, and works like nothing else.
Brands we have built
Twelve brands.
Twelve different voices.
Identity, packaging and launch campaigns for twelve independent brands.
Our story
Years independent
Brands launched
Awards won
People, no account managers
How we work
Four habits
we never skip.
01
Start with the question
Before any sketch, we spend a week asking what the brand is really for. Most briefs change after that week, and so do the results.
02
Draw it by hand first
Every identity begins on paper. It is faster to be wrong with a pen, and the best ideas survive being drawn badly.
03
Build the system, not the logo
A mark is one piece. We design the type, colour, motion and tone so the brand can grow without us.
04
Hand over, don't hand off
We train your team, document every decision and stay on call. The launch is the start of the work, not the end.
The people
Meet the leads.
Twelve of us in one studio. These six decide what leaves the building.
