At the studio since
2017
Based in
Your City
Leads
Positioning, research
Favourite typeface
A plain serif for long reading
Currently reading
Thinking, Fast and Slow
About
Mei
Mei leads the first weeks of every project: interviews, audits and the one-page brand truth that everything else is built on.
9
Years in strategy
80+
Workshops run
120
Customer interviews a year
In their words
If you cannot say it in one sentence, you cannot design it.
Short questions
Ten minutes
with
Mei
.
What makes good work last?
Saying the same true thing for long enough that people repeat it for you.
What do you say no to?
Positioning that tries to please every audience at once.
Best advice for clients?
Write your one sentence before you hire anyone to design it.
Where do ideas come from?
Customer interviews. People say the best lines without noticing.
Selected work
Led by
Mei
.
Recognition
Awards and talks.
2025
Speaker, Strategy Day
2024
Shortlist, Positioning
2023
Mentor, Founder Programme
2022
Essay of the Year
