
At the studio since
2012, founding year
Based in
Your City
Leads
Identity, art direction
Favourite typeface
A tight grotesk, set big
Currently reading
The Shape of a Pocket
About
Ines
Ines started the studio in a spare room with two desks and one rule: never make work that could belong to anyone else.
14
Years leading
60+
Identities led
19
Awards
In their words
A brand is a promise you keep in small ways, every day. The logo is only the handshake.
Short questions
Ten minutes
with
Ines
.
What makes good work last?
One honest idea, repeated until it becomes habit. Trends help for a season. A point of view lasts for decades.
What do you say no to?
Briefs that ask us to look like our client's biggest competitor. If it could belong to anyone, we do not want it.
Best advice for clients?
Decide who you are not for. Everything gets clearer, including the design.
Where do ideas come from?
Bookshops, bad signage and long walks. Never a moodboard first.
Selected work
Led by
Ines
.
Recognition
Awards and talks.
2025
Brand of the Year, shortlist
2024
Gold, Identity
2023
Keynote: Brands Without Briefs
2022
Jury member, Branding



