← All people

Team member

Arjun Mehta

Design lead

Portrait of Arjun Mehta

At the studio since

2015

Based in

Your City

Leads

Identity systems, type

Favourite typeface

Something he drew himself

Currently reading

Detail in Typography

About

Arjun

Arjun runs the design team day to day and keeps every system honest, from the logo grid to the last social template.

He came to the studio from type design and still draws custom letters for most identities we ship.

Arjun reviews every file before it leaves the studio. Interns learn quickly that a misaligned baseline will come back with a polite note.

11

Years designing

40+

Identity systems

7

Custom typefaces

In their words

Good design survives the intern, the printer and the fifth revision.

Short questions

Ten minutes

with

Arjun

.

What makes good work last?

A system that a stranger can use without asking you a question.

What do you say no to?

Logos that only work at one size.

Best advice for clients?

Bring us the problem, not the solution you already sketched.

Where do ideas come from?

Old shop signs and the type on train tickets.

Recognition

Awards and talks.

2025

Merit, Custom Type

Type & Grid Club

2024

Shortlist, Identity

The Brand Annual

2023

Talk: Drawing Letters for Brands

Type Week

2021

Silver, Lettering

Letterform Prize

Create a free website with Framer, the website builder loved by startups, designers and agencies.