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Team member

Zola Okafor

Strategist

Portrait of Zola Okafor, Strategist

At the studio since

2020

Based in

Your City

Leads

Naming, voice

Favourite typeface

Anything with a good italic

Currently reading

Several Short Sentences

About

Zola

Zola writes names, taglines and the voice guides that keep a brand sounding like itself.

She joined the studio from a publishing house and reads every word we ship.

Zola keeps a notebook of overheard sentences, and more than one client tagline started there.

7

Years writing

35

Names created

50+

Voice guides

In their words

Plain words are the hardest to write.

Short questions

Ten minutes

with

Zola

.

What makes good work last?

Words that sound like a person, not a committee.

What do you say no to?

Taglines that could sit under any logo.

Best advice for clients?

Read your website out loud. You will hear the problems.

Where do ideas come from?

Overheard conversations on trams.

Recognition

Awards and talks.

2025

Best Naming

The Brand Annual

2024

Shortlist, Copywriting

Words Awards

2023

Talk: Plain Words Win

Content Week

2022

Merit, Brand Voice

Words Awards

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