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Case study
Fieldnote
The story
A note-taking app for researchers. We made a campaign out of real field notebooks, printed big on walls and small in feeds.
Client
Fieldnote
Year
2024
Services
Campaign
Role
Campaign, 6 weeks
The idea
Handwriting as the hero. Real pages, real coffee stains, one line of type.
Results
+210%
App installs in launch month
30
Researchers featured
7
Cities with wall posters
It looks like our users, because it is our users.
Ada Novak, Head of Brand, Fieldnote
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