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Case study
Paperplane
The story
A travel booking service launching in three cities. We wrote and art directed an out-of-home campaign that made people look up.
Client
Paperplane
Year
2024
Services
Out-of-home
Role
Out-of-home, 5 weeks
The idea
Huge skies, tiny planes and a headline that finishes at the next stop.
Results
+48%
Brand recall after four weeks
320
Sites across three cities
2.1×
Bookings during the run
People photographed our posters. That never happens.
Rui Santos, Marketing Lead, Paperplane
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