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Case study

Casa Verde

The story

A plant-based food brand with twelve products and no shelf presence. We built a packaging system around one green and very big type.

Client

Casa Verde

Year

2023

Services

Packaging

Role

Packaging, 9 weeks

Casa Verde: Pot+mister
Casa Verde: Seed packets
Casa Verde: Repotting
Casa Verde: Tote+apron
Casa Verde: Clay deboss

The idea

One colour for the brand, one word for each product, set as large as the box allows.

Results

+45%

Shelf visibility in tests

12

Products on one system

3

Retail chains listed

Shoppers find us from the end of the aisle now.

Marta Ruiz, Founder, Casa Verde

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