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Service
06
of 06
Strategy
Research, positioning and voice written down in plain words, so every later design decision is easier.
Timeline
2–3 weeks
Starting at
$8,000
Team
Strategist, lead
Best for
Any project, first
01 · What you get
The questions that make
every later choice easier.
01
Interviews
Founders, staff and customers, recorded and summarised.
02
Category audit
Every competitor on one wall, so the gap is easy to see.
03
Positioning
Who you are for, who you are not for, and why.
04
Voice
How the brand sounds, with words to use and words to avoid.
05
Brand truth
One page your whole team can pin to a wall.
06
Roadmap
What to design first, and what can wait.
02 · How it runs
Two to three weeks,
four clear phases.
Days 1–3
Listen
Interviews with founders, staff and a handful of customers.
Days 4–6
Look
A full category audit and a wall of competitors.
Week 2
Decide
Positioning and voice, written and tested in a workshop.
Week 3
Write
The brand truth page and a roadmap for what comes next.
Three weeks of questions saved us a year of arguments. Everyone finally describes the company the same way.
Ada Novak
Head of Brand, Fieldnote
04 · Pricing
Fixed price,
agreed up front.
After a short paid discovery you get one number. Not a range, not an estimate.
Strategy sprint
$8k
Interviews, audit and a one-page brand truth.
✓
2 weeks
✓
One workshop
✓
Brand truth page
Strategy and voice
$14k
Everything above plus voice guide and roadmap.
✓
3 weeks
✓
Two workshops
✓
Voice guide and roadmap
05 · Questions
About strategy work.
Do you also do naming?
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Who joins the workshops?
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What do we get at the end?
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Can strategy lead into design?
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