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Service
01
of 06
Brand identity
A name, a mark and a system that make your company look like itself everywhere, from a business card to a billboard.
Timeline
6–10 weeks
Starting at
$18,000
Team
Lead, designer, strategist
Best for
New brands and rebrands
01 · What you get
Everything a brand needs
to work on day one.
01
Strategy
Positioning, audience, voice and a one-page brand truth that guides every later choice.
02
Name and mark
Naming if you need it, then a logo suite that works in colour, black and a single pixel.
03
Type and colour
Typefaces we license for you, a palette with real accessibility checks, and rules for using both.
04
Imagery and motion
Art direction, illustration or photo style, and a motion language for titles and interfaces.
05
Applications
Stationery, social, decks, signage and packaging mock-ups to prove the system holds up.
06
Guidelines
A living web guide your team can search, plus every file, named and organised.
02 · How it runs
Six to ten weeks,
four clear phases.
Week 1
Listen
Workshops, interviews and a category audit. We leave with a brand truth you will recognise.
Weeks 2–3
Direction
Three moodboards, one choice. We design nothing until the idea is agreed.
Weeks 4–7
System
Mark, type, colour, imagery, motion. Weekly reviews on screen, no surprise reveals.
Weeks 8–10
Handover
Guidelines, files, training and a launch plan. Thirty days of support included.
03 · The work
Recent identities.
We came in with a name and a hunch. We left with a brand that investors, customers and our own team could all explain in one sentence.
Rohan Iyer
Founder, Kora & Co
04 · Pricing
Fixed price,
agreed up front.
After a short paid discovery you get one number. Not a range, not an estimate.
Foundations
$18k
Strategy, mark, type, colour and a one-page guide.
✓
4–6 weeks
✓
Two review rounds
✓
Files and quick guide
Complete system
$32k
Everything above plus imagery, motion and applications.
✓
8–10 weeks
✓
Weekly reviews
✓
Web guidelines and training
05 · Questions
About identity work.
Do you also do naming?
+
How many logo options do we get?
+
Do we own everything?
+
Can you work with our existing brand?
+
