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Case study
Atelier Blush
The story
A fragrance house with three scents and a shelf full of competitors. We designed a soft pink system with one unexpected finish per bottle.
Client
Atelier Blush
Year
2025
Services
Brand, Packaging
Role
Brand and packaging, 12 weeks
The idea
Quiet on the outside, loud when you open it. Every box hides a second colour inside the lid.
Results
+36%
Sell-through in the first season
3
Scents, one system
4
Retail partners in year one
Customers film themselves opening the box. That was the brief.
Sofia Lind, Founder, Atelier Blush
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