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Case study

Moonrise Records

The story

An independent label releasing music at night. We built a motion identity that glows, pulses and loops for every cover and every screen.

Client

Moonrise Records

Year

2025

Services

Motion

Role

Motion, 7 weeks

Moonrise Records: Sleeve
Moonrise Records: Flat-lay
Moonrise Records: Turntable
Moonrise Records: Tee+tote
Moonrise Records: Foil macro

The idea

Light as the logo. Each release gets its own neon colour, animated from the same three shapes.

Results

140

Loops delivered for releases

+73%

Average watch time on reels

9

Artists on the new system

Our covers finally move the way the music does.

Dario Costa, Label Head, Moonrise Records

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