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Case study

Maison Rouge

The story

A family wine house moving into city bars. We kept the old crest, gave it a louder red and wrote a campaign that sounds like a toast.

Client

Maison Rouge

Year

2026

Services

Campaign, Web

Role

Lead studio, 10 weeks

Maison Rouge: Bottle
Maison Rouge: Menu flat-lay
Maison Rouge: Pour (no face)
Maison Rouge: Tote
Maison Rouge: Foil macro

The idea

Heritage in the details, energy everywhere else. The crest stays small, the colour does the shouting.

Results

+58%

Bar listings in six months

24

Cities on the poster run

1.2M

Campaign impressions

Our grandparents would recognise it, and so would a twenty-five year old.

Lucie Moreau, Director, Maison Rouge

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