Overview
Tangerine Studio is a ceramics and objects brand that sells out every drop and still looked like a hobby. We rebuilt the identity around one loud colour and a calm, confident voice.
Challenge
Great product, forgettable brand. Three logos, five packaging styles and a feed that never looked like the shop.
Approach
One orange, one typeface, one rule: everything is photographed on a flat colour. Simple enough for the team to run alone.
Outcome
A system that scaled from a single tote to a flagship pop-up in under a quarter, and sold out its first drop in a day.
Client
Tangerine Studio
Year
2026
Services
Identity, Packaging, Campaign
Role
Lead studio, 12 weeks
Hero packaging, matte board with a single colour
01
Carrier bag, soft-touch handles
02
Everyday kraft, one-colour stamp
03
The system
One colour, one rule,
no exceptions.
We stripped the brand back to a warm orange, a tight grotesque and a single layout grid. Every touchpoint, from a swing tag to a shop window, borrows from the same small kit.
Swing tags and twine, printed in house
04
Colour book for partner shops
05
Outcome
Increase in organic reach in the first month
To sell out the first drop
New followers before launch day
Return on the campaign spend
Launch posters, city-wide wheat-paste run
06
Packed by hand, sealed with a sticker
07
Web, built on the same grid as the packaging
08
“
For the first time the shop, the box and the feed feel like one person talking. Customers now describe us by the colour.
Maya Okonkwo, Founder, Tangerine Studio
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