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Our first fourteen years in numbers
180 launches, 31 awards and one very long table. A short look back at fourteen years of work, people and lessons.
Mei Tanaka
Head of strategy
Fourteen years ago the studio was two desks in a spare room. Here is what happened next, in numbers.
We still say no to most briefs, and that is the number we are proudest of.
180 brands launched.
31 awards, two of which we actually went to collect.
12 people at one long table.
The number we are proudest of: more than half of our clients have come back for a second project.
The number we watch
We do not track revenue on the studio wall. We track how many clients come back for a second project. Right now it is seven in ten.
Number | What it covers | How it moves |
|---|---|---|
Scope | Everything that exists on handover, listed plainly | Only by agreement |
Calendar | Weeks, with the two dates that matter | Fixed up front |
Fee | One figure, no hourly line under it | Agreed before we draw |
A detail from a recent project.
Key takeaway
Count the things you are proud of, and the things you said no to.
Studio · History · Numbers
Written by
Mei Tanaka
Mei leads the first weeks of every project: interviews, audits and the one-page brand truth that everything else is built on.
